# Wednesday, 11 February 2009

British Airways has suffered its worst winter ever as more passengers choose to fly economy rather than pay for the more expensive business class or first class tickets. They are currently losing up to £3 million a day, that's about £20 million per week. BA has traditionally relied on its premium and much more lucrative business flyers who are the key to the their profitability. However, as recession hits it appears people are simply not prepared to pay for them. I wonder whether it might make sense for BA to reduce the cost of the business class service to a more affordable level in the hope that more people will be tempted to upgrade. I would certainly be happy to pay a little more for the extra room but think the prices for business class are currently over inflated.